The Association of Independent Festivals and Sonicbids have partnered to launch Road To Independents, a not to be missed scheme that links bookers from UK’s diverse independent festival market with emerging global acts.
Aiming to boost the international grassroots music scene, this initiative creates connection between bands and promoters, as well as offering funding to bring fresh talent to festivals from all over the world.
Each festival member using the platform will have a listing created stating the slots they are interested in filling and style of music required. The listings are then left open for four to six weeks during which time band hopefuls can send in an Electronic Press Kit through Sonicbids, which includes band bios, recordings, photos and more for bookers to review and select acts. Funding is then offered from Sonicbids, enabling the festivals to bring either three UK acts or two international acts to the festival.
Since it's launch in 2001, the Boston-based global marketing platform has connected more than 350,000 bands with 26,000 promoters from over 100 different countries.
This year the Road to Independents Initiative has 14 of AIF’s festival members signed up including Bestival, Bearded Theory, Leefest, Standon Calling, The Apple Cart and Underage Festival. This follows a successful 2011 trial that saw over 20 bands wowing select AIF festival audiences and a total of £25,000 in funding to festivals, including Bestival, Outside:Inside, Underage Festival.
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